New look for Up Surfboards

We were tasked with developing the new look for Up Surfboards, giving it a more modern identity without losing its essence rooted in surfing.

We worked on the redesign with the goal of giving the brand more personality and consistency, and we applied this new look to both the boards and accessories, paying attention to every detail so that everything spoke the same language.

The result is a fresher, more recognizable image, aligned with what Up Surfboards wants to convey both on and off the water.